The successful con artist, like all successful artists, have mastered the skill of cognition manipulation. Using her tools of the trade, she forges sets of cognitions forming a 'reality' for the naive that causes willful action at the gain of the con artist. The con artist is a master at controlling the cognitions of others. But notice that the expression 'con artist' uses the term artist, implying that the skill requires some degree of art. What then could this 'art' be if not cognition manipulation. Controlling someone's awareness, via cognitions, is simply the trade of the artist. For what is not the painter, filmmaker, or poet but one who uses his respective tools to control what his audience is aware of during that brief period of interaction? To be an artist is to control someone else's awareness.

What then of the scientist, is he an artist? Scientists trade in effects. They set out to find the set of conditions necessary to consistently bring about some type of an effect. In the case of chemistry, Le Chatelier's Principle tell us that the when pressure, temperature or concentration changes then the equilibrium point will alter so as to restore balance. Simple enough, when one effect, such as an observable change in mercury level occurs another effect occurs, either observable changes in the fluid of a manometer, or changes in plotted graph of the HPLC analysis. Or in the case of immunochemistry, a successful blot results in the observable appearance of a black line. All of these things, changes in mercury, fluid, graph, or appearance of black lines are effects. The scientist is adept at developing methods capable of consistently bringing about these effects. Closer inspection of an effect yields the observation that all of these effects are easily and rapidly apprehensible in the mind of any observer. Any human capable of vision is rapidly made aware of the changes in mercury or appearance of a black line with a cursory glance at the effect (1). The fact that a scientific method must forge a directly apprehensible cognition, a mental image, is crucial to the scietist's work.

Applying austere empirical restrictions on the methods uses to generate effects prohibits most effects leaving only a certain set to remain. This set is the swiftest and most effective way to bring about cognition manipulation. For what better way to make one aware of something then by pointing to it and instructing them to examine the effect? Ostensive definition is the most effective and certain way to insure control over someone's cognitions and for this reason is the most common means to teach someone the meaning of a term. Children learn what colors are by refering them to exemplars that exhibit said color. In science, austere restrictions insure that effects are mediated through ostensive definitions guaranteeing immediate and directly apprehensible effect when they are presented to the observer.

It should be clear that science employs a set of restrictions of allowable effects and those that are unable to reliably elicit a cognition are prohibited. This restriction eliminates methods unable to control an audience's cognition reliably and or directly. Thus, science does not have room for the sketchy prognostication of psychics, the zealous faith of the priest, or the unreliable effects of the charlatan. Such effects are unable to elicit cognitions within the awareness of the scientist, that is, the scientist is resistant to such manipulation and denounces their veracity.

Since scientists employ austere restrictions to guarantee cognitive control the scientist is simply an artist bamboozling the audience by generating the 'true' effects of the natural world. The painter employs paint and canvass and the con artist employs guile and deception to manipulate the cognitions of observers. Science employs experiments to generate effects that manipulate the cognitions of his audeince. Unlike other forms of art, science permits only ostensive effects to be 'legitimate', thereby enhancing its ability to control the cognitions of others. The Ostensive restriction also grants science the right of objectivity since its effects are guaranteed to occur in the natural world. But I choose to preferentially select science as subjective since it preferentially selects one effect over another based on a simple bias. Does this mean my effect is objective just like science is?

1. Unsurprisingly, in the examples used, the effect employs visual entities as the source of the effect. In the consciousness of the audience, when presented the western blot, they are immediately made aware of the black line. Almost all scientific effects are visual, and when methods employed bring about distinctly none visual effects, the scientists is quick to 'convert' this effect into a visual one. The monkey needs his eyes to 'see' the jungle, and the scientist needs his eyes to 'see' the 'real world'.

 

 

 

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